Interactive Tool

RFM Segment Calculator

Calculate RFM scores and automatically assign customer segments with personalised marketing strategies.

Enter customer metrics to calculate RFM scores and segment assignment

Recency (days since last purchase)

Lower is better

Frequency (number of purchases)

Higher is better

Monetary (total spend $)

Higher is better

Note: This calculator uses example benchmark thresholds. In practice, you should calculate quintiles from your actual customer database to get accurate scores. The benchmarks used here are: Recency (7/30/60/90 days), Frequency (1/3/6/10 purchases), Monetary ($100/$500/$1000/$2500).