Marketing Analytics
Tools & Calculators

ROI & ROAS Calculator

Calculate marketing return on investment and visualise projected growth over time

Marketing ROI Calculator
Calculate return on investment and visualise projected growth
ROI
400.0%
Return on Investment
ROAS
500%
Return on Ad Spend
Profit
$40,000
Net Profit

12-Month Projection

Month 2Month 4Month 6Month 8Month 10Month 12020000400006000080000
  • Revenue
  • Cost
  • Profit

Projection assumes: 5% monthly revenue growth and 3% monthly cost growth. Adjust inputs above to see how different scenarios impact your ROI and profitability over time.

ROI Formula: ((Revenue - Cost) / Cost) × 100

ROAS Formula: (Revenue / Cost) × 100

Interpretation: An ROI of 400.0% means you earn $4.00 for every $1 spent.